Judging the quality of customer segments: segmentation effectiveness
نویسندگان
چکیده
منابع مشابه
Judging the Quality of Customer Segments: Segmentation Effectiveness
Market segmentation is well established in marketing theory and applied by organizations from all industry sectors. Despite wide-spread use, developing and implementing segmentation schemes is rarely problem free. Testing the quality and robustness of segments is one of the difficulties which marketers face. The literature describes segment quality criteria which are intended to help with this ...
متن کاملThe Open University ’ s repository of research publications and other research outputs Judging the quality of customer segments : segmentation effectiveness
Market segmentation is well established in marketing theory and applied by organizations from all industry sectors. Despite wide-spread use, developing and implementing segmentation schemes is rarely problem free. Testing the quality and robustness of segments is one of the difficulties which marketers face. The literature describes segment quality criteria which are intended to help with this ...
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چکیده ندارد.
Data Quality in the Context of Customer Segmentation
There's no such thing as data quality in general: it all depends on the particular business application [10]. With this in mind, we begin by introducing customer segmentation as a basic data mining application in analytical CRM. We describe the structure of the data mining environment and outline data selection as an essential, but difficult sub-problem. From there, we go on to develop three pe...
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Background. Nowadays, sport is considered as a good base for marketing and entrepreneurship. Business model design is also increasingly welcomed. But in the field of sports businesses and sports academies in Iran, no research has been conducted, and no specific business model has been introduced. Objectives. The purpose of this study is to identify and prioritize the value proposition componen...
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ژورنال
عنوان ژورنال: Journal of Strategic Marketing
سال: 2010
ISSN: 0965-254X,1466-4488
DOI: 10.1080/09652540903537048